I haven't touched a DVD in ages. Why would I go out in the rain to go get a DVD when I can just stream it from the internet?

Well, a profound number of people still use DVDs.  They will hike uphill both ways to find a Redbox kiosk. And, they use the experiences I was a part of designing (detailed below) to ensure their movie will be waiting for them when they arrive.

Learning about diametrically opposed points-of-view is yet another reason why I love to do what I do.